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Market Research & Feasibility Studies
Akinkunmi Rasaq & Co. offers feasibility studies through primary market research, both qualitative and quantitative. Their team uses various tools, such as surveys, focus groups, questionnaires, and interviews, to undertake elaborate market studies. The firm assists clients in finding and guiding strategic business decisions, collating, analyzing, and inferring findings. Services include location studies, techno-feasibility studies, consumer experience strategy, customer segmentation and measurement, market entry strategies, competitor assessment, strategic planning and financial forecasting, business model and strategy, B2B and B2C research campaigns, and market sizing.
What we offer:
- Primary Market Research: We conduct comprehensive primary market research using both qualitative and quantitative methods to gather insights and data.
- Research Tools: Our team utilizes various research tools such as surveys, focus groups, questionnaires, and interviews to collect data from target audiences.
- Feasibility Studies: We undertake detailed feasibility studies to assess the viability of new business ventures, product launches, or market expansions.
- Location Studies: Our location studies analyze and identify optimal sites for establishing new facilities, retail outlets, or operations.
- Techno-Feasibility Studies: We evaluate the technical feasibility of proposed projects, assessing factors such as technology requirements, infrastructure needs, and operational considerations.
- Consumer Experience Strategy: We develop consumer experience strategies based on insights from customer research and industry best practices.
- Customer Segmentation and Measurement: Our experts segment target markets and measure customer behaviors, preferences, and satisfaction levels.
- Market Entry Strategies: We formulate effective market entry strategies for clients looking to expand into new geographic regions or product categories.
- Competitor Assessment: Our competitor analysis provides clients with a comprehensive understanding of their competitive landscape and market positioning.
- Strategic Planning and Financial Forecasting: Based on market research findings, we assist clients in developing strategic business plans and financial forecasts.